Its a God-damn firang obsession
Inspite of all this hype and hoopla about India shining and doing really well and growing and all, I think we are still a firang obsessed country....
Lemme start with clothes - how do you create a great shirt brand? Firangize it.......show a chikna foreigner and give a great non-indian name to it....John Players, Indigo Nation or wahtever (Mufti being the only notable exception to it)....
Then there is this standard obsession with being fair - now with Fair and Handsome, its clear that the country wants to become fairer - just like the firangs who ruled us all this while.....You've Italian Leather and Swiss Chocolates and French Champagne.....when was the last time that the Indian vada pav was glamourous????
Streaking is in vogue.....everyone wants a tinge of blonde and other colors on their hair - yeah it sure looks better and more attractive.....but if you look at most of the things people are doing with their hair, its mostly european-american. No one's curling hair like africans or wanting to have them straight......
Then walk into any IIT-IIM and the hottest jobs and further education is firang. Day 0 is foreign companies (or foreign consults that operate in India). Here's we saying - our government made instis that produce the best in India are up for grabs - worldwide. come take us away - we think that's the best....no nothing wrong in choosing it but its again firang
All said and done we are still not at it - there's nothing world class we do (internet forwards apart) - the last great thing we did was mebbe invent the zero......
I want to go abroad and be proud of something more than our 'culture' ....... I want to belong to a country thats famous for something more than being a software sweatshop......(or IT super power if you will).........I want to belong to a proud confident country, not one that has this god-damn firang obsession
P.S. : As an afterthought I am reminded of the Rajnigandha Pan Masala ad - where the desi guy is sitting across the table with some firangs, apparently about to get acquired when he says "Hum aapko khareed rahe hain, aap hume nahin" - firangs get surprised and the guy eats rajnigandha! Another version of the hangover methinks.....
Lemme start with clothes - how do you create a great shirt brand? Firangize it.......show a chikna foreigner and give a great non-indian name to it....John Players, Indigo Nation or wahtever (Mufti being the only notable exception to it)....
Then there is this standard obsession with being fair - now with Fair and Handsome, its clear that the country wants to become fairer - just like the firangs who ruled us all this while.....You've Italian Leather and Swiss Chocolates and French Champagne.....when was the last time that the Indian vada pav was glamourous????
Streaking is in vogue.....everyone wants a tinge of blonde and other colors on their hair - yeah it sure looks better and more attractive.....but if you look at most of the things people are doing with their hair, its mostly european-american. No one's curling hair like africans or wanting to have them straight......
Then walk into any IIT-IIM and the hottest jobs and further education is firang. Day 0 is foreign companies (or foreign consults that operate in India). Here's we saying - our government made instis that produce the best in India are up for grabs - worldwide. come take us away - we think that's the best....no nothing wrong in choosing it but its again firang
All said and done we are still not at it - there's nothing world class we do (internet forwards apart) - the last great thing we did was mebbe invent the zero......
I want to go abroad and be proud of something more than our 'culture' ....... I want to belong to a country thats famous for something more than being a software sweatshop......(or IT super power if you will).........I want to belong to a proud confident country, not one that has this god-damn firang obsession
P.S. : As an afterthought I am reminded of the Rajnigandha Pan Masala ad - where the desi guy is sitting across the table with some firangs, apparently about to get acquired when he says "Hum aapko khareed rahe hain, aap hume nahin" - firangs get surprised and the guy eats rajnigandha! Another version of the hangover methinks.....
posted by The One at 2:35 AM
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