Friday, November 11, 2005

Rethinking social work

The Blue Ribbon Movement
New thoughts for a new revolution

The Blue Ribbon Movement started as a youth NGO in 2000. The original idea behind starting was “Together we are stronger”. The belief was that if a group of people came together, they could accomplish much more. Structurally it was modeled on Rotaract with an India avenue added.

Somewhere within its first year the philosophy moved to “Green India. Great India” – thus identifying the two changes that BRM sought to bring about. The aim was to create changes in civic and environmental areas.

After some projects the movement began to look inward. “Be the change that you want to see” got added to the core ideology. This meant that we needed to create a change in ourselves before we change the society. Alongside, self development became increasingly important and the key objective towards organizing projects and activities was to learn from them.

Eventually the ideology evolved to “Youth-India-Development”. This represented a consensus on the need to work with the youth. Developing them would lead to the development of the country.

While this was the paradigm, questions about a lot of issues kept coming up to members. Being India centric for example would be too nation-state focused. Some projects could be totally meaningless if seen from the larger context. Members too faced issues regarding their own commitment etc.

The evolution of this thought has now come to take the next leap. The aim of the new paradigm is to address some questions that have emerged in the past. At the same time it seeks to embrace current reality, and start to work from there on.

I have chosen to contrast the new ideology with that of a ‘standard NGO’ to help the reader understand the reason behind adapting this better.

Blue Ribbon: The UN-NGO?

Traditional NGO (NGO)
Selfless service by members for a greater cause

The New BRM (BRM)
Complete focus on and recognition of self interest of members

NGO
Pro-anti stands, reaction to events

BRM
No pro-anti stands.
Examine who is deriving benefit from current equilibrium (source of force against the change)
Arrive at alternative equilibrium that increases the overall utility of all stakeholders i.e. is more beneficial to all

NGO
Local solutions applied where the problem is

BRM
Systemic solutions applied at the point of the root cause

NGO
Serve greater numbers, grow in size to create greater impact

BRM
Do less ourselves, CAUSE more change to happen, make ourselves redundant

NGO
Donation Financed

BRM
Sponsored projects that provide benefits to the sponsor too

NGO
Use of force, protest and advocacy as primary tools

BRM
Use of creativity and flexibility with focus on outcome rather than effort

NGO
Guardians of morality, question others

BRM
Consistently question ourselves, moral principles totally a personal matter

NGO
Change the world

BRM
Change our ways till we can change whatever part we want to

NGO
Think and act on the same scale

BRM
Think big, act small

NGO
Work with timelines, execute after certain conditions are met

BRM
Work at our own pace to create change, begin as and wherever we are

NGO
Asking “WHY”

BRM
Asking “How”

The model draws inspiration from a variety of sources. NGOs like Praja and Phase Five, disciplines of Systems thinking, Gestalt and NLP, and most importantly our own experiences with social work and change creation. The challenge we now face is to translate this into action that creates measurable long term change.

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